Privacy Policy

SDI (The Lion Hotel) Ltd is owned and operated by Sports Direct International, part of the Frasers Group. 

This privacy policy explains how we use any personal information we collect about you when you use our services. 

What information do we collect? 

We collect information about you when you create a reservation for hotel, restaurant or conference and events services. We may also collect information when you complete customer surveys, provide feedback and/or participate in competitions. Website information is collected with the use of cookies. 

How will we use this information? 

The Lion Hotel will not share your information with third parties including our parent company without your permission. The information collected is used to facilitate your customer journey with the hotel (room preference etc.) for current and future bookings. With your consent your information will also be used for marketing of products and services we believe may be of interest to you.


We would like to send you information about products and services which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

Access to your information and correction 

You have the right to request a copy of the information we hold about you. If you would like a copy of some or all of your personal information please write to us a the address below. You may also use this address to ask us to correct or remove any information you think is inaccurate. 

Lion Hotel 
112-114 Bridge Street
S80 1 HT


Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit or . You can set you browser not to accept cookies and or remove cookies from your computer at any time. 

Other websites 

Our website contains links to other websites. This privacy policy applies only to our own site and you should read the privacy policy of any linked sites directly. 

Changes to our privacy policy 

We keep our privacy policy under regular review and will place any updates on the website. This privacy policy was last reviewed 3rd March 2022.